Building a website is how you take your business to the next level. But creating and growing a site from scratch can be a challenge. This is why drag-and-drop platforms like Shopify are growing in popularity.
However, there are many things you should consider before creating a website with Shopify if it’s to become successful. What is your niche? What are you selling? Who is your target audience? What can you realistically commit to?
We penned this article to help you answer these questions. By following these tips, you can increase the odds that your Shopify store becomes a success.
What Are the Benefits of Building an Online Store?
As the world increasingly moves online, it’s more important than ever to have a strong internet presence. Here are three things you can achieve by creating an online store:
- Reach a wider audience: An online store gives you a 24/7/365 borderless outlet to reach more people from all around the world.
- Drive more traffic: By optimizing your site for search engines, you can increase your chances of appearing in front of potential customers when they’re searching for businesses like yours.
- Increase sales: A website provides a convenient way to do online ordering and shipping, making it even easier for customers to buy your products or services.
- Short, Timothy (Author)
- English (Publication Language)
- 60 Pages - 07/25/2016 (Publication Date) - CreateSpace Independent Publishing Platform (Publisher)
5 Things to Consider Before Starting a Shopify Store
1. Establish A Battle Plan
One of the most important aspects of starting an online store is having a good product or service. If you’re not selling something that people are actively seeking, you don’t have a viable business.
That’s why it’s essential to take the time to do a bit of research and write an action plan.
Luckily, planning a Shopify store is simple. The key is to identify your target customers and know the types of products/services they need as well as how much they’re willing to pay.
Once you know this information, you can start creating your business around it.
Put the Customer on A Pedestal
In today’s world, the customer is king. Companies that focus on providing an excellent customer experience are the ones that succeed.
Amazon is a perfect example of this fact. Founder Jeff Bezos once said, “
we’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs, and we work backward.”Putting the customer on a pedestal helped Amazon grow from a small online bookstore to become the world’s largest online retailer. If your Shopify store is to become the success you’ve envisioned, your customer experience must be a top priority.
Focus On Only One Niche
There are many reasons why online businesses fail, but one of the most common is that owners try to take on too many niches at once. The key is to start small before you grow.
When starting a business, focusing on just one area is essential. By hyper-focusing rather than casting a wide net, your business stands a better chance of succeeding. You’ll also be able to build a solid reputation in that niche, which will help you if you eventually expand into other areas.
Ready to pick your niche and start your Shopify store?
4. Learn SEO Fundamentals
Far too many Shopify store owners overlook the importance of search engine optimization. However, it’s vital to the success of your business.
SEO is optimizing your website to rank higher on the results pages of search engines like Google. It can mean the difference between a successful online store and one that struggles to attract customers.
Several factors go into SEO, from the keywords you use on your website to how your website is structured. A good SEO strategy will consider all of these factors to ensure that your website is as visible as possible to potential customers.
With a little bit of learning and effort, your store will consistently rank among the leaders when customers search for what you’re selling.
5. Take a Mobile First Design Approach
Mobile devices are responsible for over half of all web traffic worldwideThat number will only grow as society continues forward.
With this in mind, businesses today need to take a “mobile first” approach when designing and developing their Shopify stores. Mobile-first means creating your website for mobile devices like smartphones and tablets before adapting the design for larger screens.
The key to mobile-first is to keep your website design simple and easy to navigate. Mobile users are typically looking for quick answers and want to avoid wading through complicated websites with long blocks of text.
How to Choose a Good Niche For Your Shopify Store
Choosing a niche can be a tough decision, but it’s worth taking the time to think about. Here are some questions to ask yourself:
What are you passionate about?This is probably the most important question to ask yourself because when you’re passionate about something, you’ll be more motivated to put in the hard work required to make your business successful.
What are you good at?Consider your strengths and interests and how you can leverage this unique skill set to build a business.
What does the market want/need?
There’s no point in taking the time and effort to build a Shopify store to sell something that nobody wants or needs.
Who is your target audience?
When thinking of a niche, consider what your ideal audience looks like.
- What needs or wants do they have?
- What are they looking for in a product or service?
- What do they value most?
- What motivates them?
What can you realistically commit to?
If you’re like most people, you probably have a lot on your plate. You might have a full-time job, a family to take care of, and a social life to balance.
Take a second to think about your time, energy, and money. If these three things are running low, is your niche something that you’re still passionate about or not? If the answer is an absolute “yes!” – you may be one step closer to finding the perfect business.
In Conclusion
The process of building a website can be daunting, but Shopify makes it easy. With everything in one place, you can get started quickly and easily. Plus, as your business grows, Shopify grows with you.
If you’re looking for an easy and effective way to build a website, Shopify is definitely worth considering.
- Short, Timothy (Author)
- English (Publication Language)
- 60 Pages - 07/25/2016 (Publication Date) - CreateSpace Independent Publishing Platform (Publisher)
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